OUTDOOR INCENTIVE
DRIVING EXPERIENCE

TECHNICAL DATASHEET 

  • Clients: Liberty Iberian Leisure & Events – Michelin

  • Programmes: Barcelona a la carte, Extreme Driving Experience, Driving Experience

  • Locations: Barcelona, Montserrat, Alt Penedès and Garraf

  • Participants: 80 per programmes

  • From: France

DESCRIPTION

Experience 1:

A day full of adrenaline in the heart of the Alt Penedès. A programme that included a quad bike circuit, archery, 4×4 trip and 4×4 Trial circuit to challenge the very laws of physics and stimulate all the emotions!

Experience 2:

Barcelona a la carte, passing through the district of Ciutat Vella with ingredients that test the participants’ skills and abilities and with teamwork as the key to success.

We used challenges based on art, logic, perceptive reasoning and coordination to ensure everyone is fully involved and interested!

Experience 3:

For the convention to present the new Michelin Cross Climate tyre, we designed and organised a Driving Experience, leaving from the centre of Barcelona and travelling through the regions of Vallès Occidental, Bages, Montserrat, Anoia, Alt Penedès, Garraf, Baix Llobregat and Barcelonés, returning once again to the Catalan capital.

Driving 20 Citroën C-4s with Michelin tyres and following the personalised Roadbook (with a tourist guide included), participants enjoyed the drive and the huge contrasts offered by the Catalan countryside: Tibidabo, Torre de Collserola (Foster) and Collserola Nature Park, La Molta – the Nature Park of Sant Llorenç de Munt i l’Obach, Cavall Bernat, Sant Jeroni, La Trona and Les Agulles on Montserrat, Santa Cecília monastery, vineyards in the Penedès, Mas Botins, Garraf Nature Park, Sant Pere de Ribes, Sitges, the Garraf coastline, the Mediterranean Sea, Barcelona commercial port, Montjuïc Park and Moll de la Fusta – Port Vell.

A unique experience!